Nature Always Wins: Safety in the Wild

What’s really safe? Something manufactured in a chemical plant, or something grown in nature? In cleaning, “safety” is the most important word, but the least understood. Ask ten professionals to define it and you’ll hear ten different answers, or none at all. That gap leaves frontline workers and decision-makers without a clear standard to guide them.

This session brings safety back into the field, taking it out of the abstract. Join Synbio Concept, HeiQ, and ISSA’s scientific voice, Dr. Gavin MacGregor-Skinner, as we explore why safety has been so hard to define and how microbial cleaning is the third generation of clean. And reframe it in ways that are practical, measurable, and human.

Through case stories, science, and a live “Flinch Test” demonstration, you’ll see how instinct defines safety more clearly than any label, why microbial cleaning is tuned to the messes that matter most, organic soils, odors, and allergens, and how working with nature instead of against it creates a deeper, longer-lasting clean.

You’ll leave with a sharper perspective on safety, a new way to frame conversations with your teams and customers, and a memorable takeaway: when it comes to cleaning, nature always wins.