Not All Customers Are Created Equal: Mastering Customer Lifetime Value and Customer Segmentation

In today’s crowded marketplace, not all customers bring the same value to your business. Some customers stay longer, spend more, and are more profitable than others. Knowing who these customers are—and how they behave—is key to making smarter marketing choices and growing your business efficiently.

In this session, we'll cover easy-to-understand methods to:

Group your customers using cohort analysis, helping you spot patterns and differences in their behavior.

Calculate customer lifetime value (LTV) to make sure your marketing money is spent wisely.

Predict how long customers will stick around using simple predictive models and analytics.

You'll leave with practical tips for segmenting your customers, boosting retention, and increasing profits by recognizing and responding to the differences in your customer base.