Growth: Understand your Total Addressable Market and Build a Pipeline!

We will discuss the value of understanding your total addressable market and a pipeline. the elements in each and how to develop simple to complex data.

- Understand and define your service or solution, and differentiator

- Understand the market you are in and where to look for growth

- How and why to bid or reject opportunities 

-  Where to focus your efforts for maximum likelihood of success