White Cup

White Cup powers profitable growth for distributors through purpose-built CRM + BI software. Designed to connect directly with ERP systems, the White Cup platform unifies customer, sales, and inventory data in one view – so teams can see what’s happening, why it’s happening, and what to do next. From AI-driven insights that surface the next best sales actions to campaign tools that help move inventory, White Cup gives distributors the clarity and control to increase sales, strengthen customer relationships, and improve margins.